PORSCHE: NYIAS

In celebration of the 70th anniversary of the first production model Porsche, the luxury automobile manufacturer showcased an array of their classic cars at the 2018 New York International Auto Show. As a part of the celebration, we were tasked with telling the story of a Porsche owner turned enthusiast. The story was a part of the commemorative display within the 2018 NYIAS Porsche exhibit space and was presented alongside the private owner’s fully restored 356 (No. 1) Porsche Cabriolet originally purchased in 1962.

Year:

2018

Deliverables:

Story/Messaging

Goals:

Brand awareness

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